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AssertThat New Logo: A Symbol of Collaboration

Updated: Dec 12, 2023

Newly redesigned logo of AssertThat BDD & Cucumber for Jira, featuring the iconic testing triangle with an added element representing collaboration in a modern and sophisticated style.
Introducing our new look! Check out the refreshed logo of AssertThat BDD & Cucumber for Jira, symbolizing our dedication to collaboration and quality in agile software solutions. #NewLogo #AssertThat #AgileSoftware

We have some exciting news to share with our valued clients! We have rebranded our company and our app logo to better reflect our commitment to providing top-quality software solutions for agile teams. Our app, “AssertThat BDD & Cucumber for Jira,” now sports a fresh new logo that you will start seeing on our plugin, website, and Confluence pages.

Why did we decide to rebrand our company and app logo? Our goal is to make our app easily identifiable and to provide our clients with a more modern and sophisticated look. We have retained the signature testing triangle shape that our clients know and love, but we have added a new element to it that represents one of the key principles of BDD - Collaboration.

Our new logo incorporates a more collaborative and unified feel, which we hope will resonate with our clients. .You’ll see the new logo on our website, plugin, and Confluence pages, so keep an eye out for it!

We appreciate your continued support and feedback as we work to improve our app and company. If you have any questions or concerns about our rebranding, please don’t hesitate to reach out to our customer support team. We’re always here to help.

For more information or a free trial contact us on or go to for more information.

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